SmartCurl Boost & Define ShampooA clean slate that sets the stage for stronger, more defined waves, curls, coils, and kinks. This high performance, sulfate free shampoo gently removes buildup without stripping, while delivering a surge of moisture and nutrients to deeply nourish hair from within. Powered by amino acids, the formula visibly strengthens strands, improves elasticity, and helps repair signs of damage. Clinically backed WaveMax boosts definition up to 45% and defends

a clinically proven chia and flaxseed complex

fuller-looking hair and a balanced scalp

It also contains AnaGain™ Nu

Citropol reduces frizz up to 58%

Our best-selling shampoo

A comprehensive blend of all the vitamins

***Hemisqualane reduces frizz up to 30%

Better Roots RootBoost Complex

and the scalp feeling hydrated and soothed

groundbreaking scalp serum that nourishes hair follicles and scalp skin cells in support of healthy hair regrowth for the appearance of thicker

It protects against heat up to 450°F

and ease your fears of running out by purchasing the UltraShine Shampoo & Conditioner Liters as a Duo