Inside the TornadoIn this, the second of Geoff Moore's classic three part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In

He's been embedded with troops

Rise of Fire

He’s got scars that haven’t healed

and heart as well as the palate

in this evocative

Whether the Dad in your life is a seasoned veteran with all the campaign medals or a terrified new recruit who still doesn’t which way up the baby goes

Well it did – it’s Oprah Winfrey meets Victoria Wood and I loved it

giving readers an inside tour of the calm oasis that is life a stud farm

000 on tuition

and what I've learnt - or haven't learnt - along the way

and dynamically attractive

Whether her success is due to dumb luck