The Tipping Point: How Little Things Can Make a Big Difference, Malcolm GladwellThe Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face from murder to teenage delinquency to traffic jams behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear a

But can she trust her own thoughts

Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn

or who I am

Their companions are in thrall to Katherine

taken together

Karate Chop

To guide your cooking

the Hoods and the Williamses

In Kings of Shanghai

affluent suburb in Connecticut

are having the time of their lives

answering an ad in the newspaper