Icon CollectionThe Icon Collection celebrates the landmark that watches over our ranch and the entire Treasure ValleyStack Rock itself. Perched atop the Boise Mountains, Stack Rock has been a guiding point for generations. This collection brings that local icon to life with a clean, western design in sharp black and green colorways that echo the landscape we work every day. Available in: T Shirt Crew Neck Sweatshirt Hoodie Printed in the USA on quality materials

a flat iron steak turns out tender and juicy

2x Short Ribs (~1-2lbs each)

While naturally lean

and rep the brand that stands for something real

Our Grass-Fed & Grass-Finished Prime Rib Roast is a true centerpiece cut—rich

-General George Washington (Probably)

or slow roasting

it remains remarkably tender when cooked carefully

Choose from classic western colorways: black with cream ink or saddle brown with black ink—each one a nod to the heritage we're proud to carry forward

Located near the diaphragm

we bring you the best of Treasure Valley

00 per pound of the hanging weight of the steer