Jax Beach UV Long Sleeve | FanfareOver 15 million sold and counting. The Reel Life Jax Beach UV Long Sleeve is the shirt you throw on at first light and never think about taking off. Crafted from double brushed Interlock microfiber, it's impossibly soft against your skin while blocking 98% of the sun's harmful rays. Lightweight, breathable, and built to handle long days from the casting platform to the dock bar and everywhere in between. This is the one you'll wish you'd grabbed two

each with their own personality

The sun doesn't take a day off — and neither do you

The greatest adventures rarely start with an itinerary

One bundle

Don't wait until the season's half over to grab the hats you'll want all summer

The kind of piece that feels as good barefoot on the sand as it does with your favorite pair of sandals at the waterfront bar

Just looking at these shorts evokes the spirit of an acoustic jam session around the fire

it's impossibly soft against your skin while blocking 98% of the sun's harmful rays

Some days start on the water and end around the fire — and the Reel Life Echo Skort is built for every hour in between

or just living

and your mom says you are

lightweight fabric that performs like poly but feels like cotton