1954 Universal Genève Polarouter Magazine Advertisement - "A Great New Watch" designed for pilots of SASDimension: B4, ~250 353 mm "A Great New Watch" designed for pilots of SAS (Scandinavian Airlines System). This is an incredibly rare ad of Universal Geneve Polarouter. The watch here is advertised as the "Polarouter", which is crucial because this was the initial name used when the model was first introduced in 1954. Shortly after its launch, the name was changed to "Polerouter". This ad therefore captures a very brief moment in the watch's history,

including the BA 396

Le Coultre Futurematic

Different collections mentioned: Longines Flagship

this rivet-style bracelet features solid links and delivers an authentic vintage look that pairs perfectly with your vintage watch

which is great for:

Geneve ST 535

a practical waterproof design with a cork stem seal and 10 screw caseback

Geneve MD166

Calendar functions (Flagship model)

It features applied gold hour indexes and Citizen's “C” logo

"信頼感がセイコーを選ばせる"

used to identify its manual-wind waterproof watches